Privacy Policy

Last updated: October 29, 2026

Your privacy matters to us. This policy explains how Prime Airport Parking LLC, the operator of Prime Airport Parking Newark ("we", "us", "our"), handles personal information collected through primeparkingnewark.com, by phone and email, and at our valet parking lot.

1. Who we are

Prime Airport Parking Newark is operated by Prime Airport Parking LLC, an independent, off-airport valet parking operator near Newark Liberty International Airport (964 Frelinghuysen Ave, Newark, NJ 07114). We are responsible for the personal information described in this policy. We are not affiliated with the Port Authority of New York & New Jersey or Newark Liberty International Airport, and their own privacy policies apply to their services.

2. Information we collect

Information you give us

Our reservation form asks only for what we need to look after your car:

• Contact details: your full name, email address and mobile number.
• Vehicle details: your vehicle's make and model, its size category and its license plate.
• Reservation details: the dates and times you plan to drop off and collect your vehicle, and any promo code you use.
• Communications: messages you send through our contact form, emails, and notes of calls when you contact us, for example when you call for your return pick-up.

No payment details online

Reserving is free and payment is made at the lot, so we do not ask for or collect any payment details online. At the lot we keep a record of the amount paid for your stay, as needed for our accounting and tax records.

Information collected at the lot

• The details you give when you sign in at the office, your valet ticket number, which links your key and vehicle to your reservation, and the times you drop off and collect your vehicle.
• Notes on the visible condition of your vehicle, if we record them at drop-off.
• If security cameras are used at our lot or on our shuttles, images captured for safety and security.

Information collected automatically online

When you visit our website we, and the service providers that help us run it, may collect technical information such as your IP address, browser and device type, the pages you view, the site that referred you and an approximate location based on your IP address. See Cookies & analytics below.

3. How we use your information

We use personal information to:

• create and manage your reservation and send your confirmation;
• match your vehicle to your reservation when you sign in, operate our valet and shuttle services, and send the shuttle and have your car ready when you call on your return;
• contact you by email, phone or text message about your reservation, for example about changes or your return;
• answer questions and provide customer support;
• keep our lot, vehicles, staff and guests safe, prevent misuse and investigate incidents or claims;
• keep accounting and tax records and meet our other legal obligations;
• understand how our website is used so that we can improve it;
• send you offers or parking news by email, but only if you have agreed to receive them. You can unsubscribe at any time.

Even if you do not receive marketing emails, we will still send the messages you need about your reservations.

4. Cookies & analytics

Cookies and similar technologies (such as your browser's local and session storage) are small pieces of data stored on your device. We may use:

• Essential cookies and storage: needed for the site to work, for example to keep your reservation details as you move between booking steps and to protect the site against misuse.
• Analytics cookies: help us understand, in aggregate, how visitors use the site, such as which pages are viewed and where visitors come from.
• Advertising and measurement cookies: if we advertise online, our advertising partners may set cookies to measure how well our ads perform.

You can block or delete cookies in your browser settings, and many browsers let you opt out of tracking. If you block essential cookies or storage, parts of the reservation process may not work.

5. How we share information

We share personal information only where needed to run our business:

• Service providers: companies that host our website, send our emails and text messages, support our customer service or provide analytics. They may use the information only to provide services to us.
• Legal and safety: when required by law, court order or a lawful request from authorities, or where needed to protect the rights, property or safety of our guests, staff or others, including in connection with insurance claims.
• Business changes: if our business is reorganized, sold or transferred, personal information may pass to the new operator, who must continue to protect it.
• With your consent: in any other case where you have asked us to share it.

We do not sell or rent your personal information.

6. How long we keep it

We keep personal information only for as long as we need it for the purposes described in this policy:

• reservation records for as long as needed to provide the service and support you, and then as required for legal, tax, accounting and dispute-resolution purposes;
• messages and call notes for as long as needed to answer you and keep a record of what was agreed;
• if security cameras are used, footage for a limited period, after which it is overwritten, unless it is needed to look into an incident or claim;
• marketing preferences until you unsubscribe. We keep a short record of your opt-out so that we do not contact you again.

7. Security

We use reasonable technical and organizational measures to protect personal information, including encrypted (HTTPS) connections and access limited to staff who need it. Because payment is made at the lot, no payment details are stored with your online reservation. No system is completely secure, so please keep your booking number and confirmation email private.

8. Your rights & choices

Depending on where you live, you may have the right to:

• ask what personal information we hold about you and request a copy;
• ask us to correct information that is inaccurate, including updating your reservation at Manage Booking;
• ask us to delete your information, except where we must keep it by law or to complete a reservation or resolve a claim;
• opt out of marketing emails at any time, using the unsubscribe link in any email or by contacting us.

Residents of some states, such as New Jersey and California, may have additional rights under state privacy laws. To make a request, Email Us or call (862) 372-2652. We may need to verify your identity before acting on a request, and we will respond within the time required by law. We will not treat you differently for exercising your privacy rights.

9. Children's privacy

Reservations must be made by adults. Our website and services are not directed to children under 13, and we do not knowingly collect personal information from them. If you believe a child has given us personal information, please contact us and we will delete it.

10. Changes to this policy

We may update this policy from time to time. When we do, we will change the date at the top of this page, and if the changes are significant we will make that clear on our website.

11. Contact us

For privacy questions or requests, please contact us: